Ford is betting that affordability will win out with its $30,000 EV pickup and is skipping all of that fancy truck stuff that ...

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another ...

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

This week, the American carmaker announced a new "Universal EV Platform" for future electric cars, spearheaded by a $30,000 ...

The American automaker announced a $5 billion investment into its EV plants, a new electric vehicle platform and an ...

Ford confirmed that a midsize pickup truck will be the first production model to use its new Universal EV platform, but the ...

With drastic changes to its development, manufacturing, design and electrical elements, Ford pulls a rabbit out of a hat.

Ford's CEO says the auto maker's latest multi-billion dollar investment is moving "completely different than" Henry Ford's ...

Ford is promising a mid-sized EV pickup by 2027 with a budget price, made possible by new manufacturing techniques.

Back in 2022, Ford kicked off production of the F-150 Lightning. This felt like a watershed moment in the industry, and in a ...