Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.