Roblox Livetopia MARIAH! is hosting a Christmas Winter Wonderland concert wherein pop diva Mariah Carey will be performing. To attract more Roblox players, the game has also released some free items.

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter Wonderland” in Livetopia, Bringing the Queen of Christmas To The Virtual Stage.

Mariah Carey, the global American popstar, has collaborated with Roblox Livetopia to present a virtual concert dubbed Mariah Carey's Winter Wonderland.

Skechers Inc. SKX and Super League Enterprise IncSLE are launching a virtual store in Roblox Corp’sRBLX Livetopia’s Topia Mall. The aim is to engage young consumers in immersive experiences.

Roblox has previously tapped into music collaborations with artists like Elton John, Lil Nas X, Lizzo, and The Chainsmokers. Carey has taken over Roblox’s Livetopia with her digital campaign ...