Now when you create a new post, and want to add a GIF, click on the "+" button. A search browser will pop up, allowing you to look for and share that perfect animated illustration.

Giphy worked with Instagram to create a special search engine for a library of GIFs designed to be overlaid over photos and videos rather than being shared by themselves.

That's why Giphy, a startup that launched out of betaworks last month, is rolling out new tools to build out its library of awesome, high-quality gifs. See, Giphy is a gif search engine.

Users now can easily search for GIFs indexed on Tumblr's platform, with images automatically credited when placed in a post.