Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...