Sound the alarms, Amazon Prime Day is here! And somehow, the deals are even better than last year (which honestly felt unbeatable). The Apple discounts? Immaculate. The Kindle steals? Drool-worthy. But, if I have to be brutally honest with you, after hours and hours of research, it's the Prime Day fashion deals that have really caught my eye.

For more last-chance Prime Day menswear deals—including these Dockers pants— start here. For every other worthwhile bargain still going strong during the event's final hours, check our master list of the best Prime Day Deals we've found.

The Best Amazon Prime Day Denim Deals 2025. Prime Day typically sees stellar discounts on heritage denim brands like Levi’s, as well as popular contemporary labels like FRAME, Pistola Denim, and AG.

From a "game-changer" waterproof mascara to a portable steamer, these are the beauty and fashion hacks recommended by Hollywood stylists, makeup artists, hair stylists and facialists.

Score the best Amazon Prime Day deals on clothing and save up to 80 percent on dresses, tops, jeans, swimsuits, and shoes from top brands like Levi’s, Tommy Hilfiger, and Steve Madden. Shop celeb-inspired styles and Amazon best-sellers before Prime Day ends Friday,

Yes, we know Apple Watches are super popular and eminently useful, but there's a reason why lots of people now think twice before wearing a smartwatch with a flashy screen to a wedding or similar formal event.

And if you’re ready to dress like a Bravolebrity, you can score a Paige DeSorbo-loved crochet cover-up on sale now, plus a trendy mesh piece you can throw on before heading down to the beach. It's recommended to E! by Gia Guidice.