The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win ...

Discover KFC's latest marketing move: a satirical campaign featuring double hand-breaded tenders with 11 secret herbs and ...

KFC audiences are unique, Chavez says; on one hand, there is a growing cohort of younger and more diverse guests, while on the other, the 71-year-old brand has held on strong to its traditional ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.

KFC’s creative work has been led by agency MullenLowe in the U.S. since 2022. Spark Foundry handles media duties. Recent marketing activations for KFC include a touring food truck that served a new ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.